Relying completely only on optimization techniques within your website will result in traffic that has lower conversion rates. Which will lead you to lose sight of potential customers and eventually you will get losses.

Do you want to know why you should use OFF-Page SEO techniques?



If you are a blogger or have an eCommerce business, you will need traffic, because this is one of the main objectives for your business to grow and last.


Relying completely only on optimization techniques within your website will result in traffic that has lower conversion rates. Which will lead you to lose sight of potential customers and eventually you will get losses.


Instead of relying on a single optimization technique, you should use other SEO tools to boost your business.

Here is a complete difference between on-page and off-page SEO.

And one of those SEO factors is OFF-Page SEO.


OFF-Page SEO allows, among other things, that search engines know what other websites think about you.


That's the beauty of off-page SEO techniques. How else would Google recognize your site as remarkable if it only relies on on-page optimization?


So let's start by defining what exactly is off-page SEO.


Index of contents


1. What is OFF-Page SEO

2. Keys to improving your website's off-page SEO

2.1 Link building strategy

2.2 Optimize your internal links

2.3 Always include keywords

2.4 Get quality backlinks

2.4.1 Vital factors in OFF-Page SEO links

2.5 Use infographics

2.6 Participate as a guest author on blogs

3. Conclusions




1. What is OFF-Page SEO

OFF-Page SEO involves all the activities involved in improving the positioning of a web page in search engine results.


Some people consider that OFF-Page SEO only creates high-quality backlinks, however it goes beyond that.


OFF-Page SEO activities take place outside of the website, and on-page SEO involves activities on the website.


Submitting an article or commenting on a blog are good examples of off-page SEO activity.


Do you want to start working on the best OFF-Page SEO strategies right now?


Nothing better then than a small list with all the keys that you must take into account. Review the following points one by one, to start improving your OFF-Page SEO right now.




2. Keys to improving your website's off-page SEO



2.1 Link building strategy

Links are very important to Google. In fact, without links, it is quite difficult for Google to determine the value of a web page, regardless of the quality of the content.


Remember to give importance to link building in the initial stages of your website design. Not using link building at the beginning of your online business development is one of the most frequent mistakes made by marketers.


Before starting your link building strategy, it is important that you make sure you have a solid domain foundation for the page.




2.2 Optimize your internal links

Generally, the better the pages that make up your website are linked together, the more likely you will get a better position in Google.


Therefore, the optimization of the web pages with internal links will influence the SERPs. The impact is more significant when you connect your website with relevant keywords.


For this reason, it is essential to interconnect the pages of your website in a way that, when a user enters the home page, the page directs them to all the categories and subcategories that make the link juice flow throughout your website.


Because that will lead you to increase your web traffic and, therefore, potential customers.


Make sure your website provides a seamless browsing experience between pages and that each page is an integral part of the website.


This helps your users and search engines to rate your website much better.




2.3 Always include keywords

Content has value when it includes the highest rated keywords. Reports suggest that the percentage of use of primary and related keywords represents 40 percent and 7.5 percent, respectively.


This means that it is important that you also use semantic keywords to drive more organic traffic to your site. And semantics means related keywords or secondary keywords.


To search for semantic keywords, you must use a keyword tool and research on the main keyword, to get the semantic keywords.


To search for keywords you can use one of these free alternatives to Ahrefs.


Remember that for on-page SEO, the use of keywords in the title tag of the content is crucial. To get better recognition from search engines, we advise you to use keywords that are close or keep them near the beginning of your title, as it influences search engines and demonstrates its relevance.



2.4 Get quality backlinks

The backlinks are considered the most important factors optimizing OFF-Page SEO.


And this is because they establish reliable connections with search engines, which in turn drives effective results for you.


Also, they are vital factors in creating the Domain Authority and Page Authority of a website. ( The DA and the PA ).


The domain authority and the page authority are responsible for developing a connection between Google and the users on your website.


When you update your website, Google indexes the content page in its vast table of indexes and keeps it ready to be shown to users.


And it will put your content at the top when you have quality backlinks from reliable websites and of course your content is relevant.



2.4.1 Vital factors in OFF-Page SEO links

There are other factors that affect OFF-Page SEO:


Link relevance: Search engines can easily detect your website if it contains relevant information related to existing links.

Link page domain authority (DA):  Getting links from a high DA page will have more impact than from a low DA page. We recommend that you get high DA links.

The density of link pages:  Having numerous links to your page will improve your authority. And if you can, try to have links from several domains rather than from a single domain, as this will impact much more.

Another interesting option is to participate in online communities, there are many platforms in which you can participate and create brand awareness. And this is also a kind of OFF-Page SEO technique.


You can participate in online communities, post messages, and participate in a debate. What we know as forums.  


Forums are a great place to discuss and share information about your business.


Not sure where to start?


Facebook groups.




Forum discussion does not mean that you can debate any topic and link to your website from right to left. Because in this way you will end up being considered spam and, finally, you will be out of the game.


Well then, how can you get involved and drive traffic to your site? Here are some ideas to achieve it:


Make sure you join the relevant communities for your niche .

Create an account only for forum discussions.

Start posting your content or pertinent points in the discussions.

Usually, some of the forums allow you to post a link after having participated in several discussions.


Always participate with information that is relevant to users, because this will make you walk on the correct path of off-page SEO.


The main reason for your participation in forums should be to enhance your online reputation by delivering quality content, since that is what the audience will perceive and it will definitely improve the traffic to your site.



2.5 Use infographics

Have you ever thought about creating infographics? Well, it's time you did. Because visual content marketing to reach your target audience can take you to new heights by posting them on multiple domains and getting the links for it.


You can't imagine what major companies spend on creating infographics, and that shows their impact on today's digital market. Therefore, they are considered one of the best off-page SEO techniques.


A survey revealed that the public is more attracted to content filled with images than content that contains only text.


This is because, scientifically, the human brain concentrates 20 times more on images than just text.


Do you want to know an even more interesting fact? infographics can generate more than 35 percent backlinks than a typical blog post. This shows that the use of graphics in the information is an excellent link building strategy.




2.6 Participate as a guest author on blogs

This is considered one of the best OFF-Page SEO techniques, as it is content-oriented marketing that produces everything you crave, that is, positioning, traffic, and backlinks.


Using keywords in articles will increase the quality of the content and help improve the rank of the article in the SERPs.


When submitting an article to a blog, keep the following in mind:


You should always offer original content, so create content-rich information and without plagiarism.

Use a keyword in the title.

Keep the length of the article between 1,800 and 2,000 words.

Add bullets, bullets, and captions to attract more people, as your presentation will appear professional and organized.

Never lose sight of the fact that the main reason for creating content is to help people find answers.


When your website is not well-positioned in SERPs, then you have to find people's questions and respond accordingly. You can find questions on Twitter, Facebook, Quora, and other different platforms. Think smartly and creatively about your content, because it is the best SEO strategy after all.


You may find this post useful on how to write an article to make your readers fall in love.


Do your best to build backlinks, because when a link generates traffic, the link juice flows through the pages seamlessly.


Don't forget to optimize the pages for mobile devices as well.




3. Conclusions

Now we must be honest. Your posts won't skyrocket to the top of search engines overnight. You have to work hard, strive for excellence, and constantly work for the best results.


You may not see positive results soon, but we guarantee that your perseverance will pay off in the future.


Patience is key because finally, it will offer you the results you are looking for, either today or tomorrow.


Now you know what OFF-Page SEO is, but now you know something much more important, what OFF-Page SEO techniques to use to improve the performance of your business.


And in case it is not entirely clear to you, here you can discover the differences between SEO on-page and OFF-Page SEO.


So the question is: where do you start? Will you create an irresistible infographic or will you join a community to generate discussion?